![]() Branding is a decision about who you’re going to be - and who you are trying to get that message to. It takes courage, conviction, and commitment by the companies who build these brands to bring them to life at every customer touch point.īranding is not just a logo or a tagline or a font. Visit to book your vacation TODAY! Hopefully, I’ll see you there.As a career consumer marketer, I have always had a great appreciation for really strong brands - brands that know what sets them apart and who their customers are.Want to waste away in Margaritaville this winter? Although vacationers have options of top-tier concerts, music, theater performances, and comedy specials, the best shows are rumored to be the locally produced Key West events. You’ll find fire eaters, musicians, food kiosks ad artists selling their creations.įinally, the capstone for any weekend getaway is the performing arts theater at Key West Theater. The getaway would not be complete without being able to relax at Smathers Beach where vacationers can enjoy ready-to-rent beach chairs and homemade sunsets.įor the truly adventurous, the guides at Ghost Tour Adventures provide a relaxing, guided stroll down the island’s “haunted” historic district.Įach night is a celebration at Mallory Square where the feature performer is the glorious sunset as it goes down in a blaze of glory at the southernmost spot in the US. Yes, you CAN book a stay in one of the luxury cottages if you want a little more privacy. The only way to get there is by boat (and to board you must have a reservation) to the private island with beautiful cottages owned by some of the rich and famous. I love grabbing breakfast at Bistro 245, and since I travel with Clem (my dog), the outdoor atmosphere is perfect for a well-behaved pooch.īut NOTHING in the world beats dinner on Sunset Key at Latitudes. Perhaps the best aspect of The Sunset Deck is being able to relax along the water, drink in hand, the oranges and crimsons shimmering in a darkening sky as the sun takes a dip in the ocean. However, steaks and burgers also populate the menu. Open every evening, this casual restaurant specializes in light seafood such as shrimp, lobster, wine by the glass, and fresh Tiki cocktails. Hand-crafted cocktails are the specialty, and the Cuban Punch and the Blue Sky Lemonade are two drinks not to be missed.įor a more romantic evening meal, The Sunset Deck provides casual seaside dinners with views of the bay and the ever-present sails of sea-bound vacationers. Customers can enjoy seafood salad, turkey clubs, or grouper sandwiches, but more traditional burgers and chicken fingers are also available. ![]() Fortunately, dining options abound.įor light meals, Castaways offers light lunch fare with a side of outdoor, tropical-garden views. Lined with jewelry shops, cafes, art galleries, coffee shops, and lounges with frozen drinks and umbrellas, Duval offers visitors a variety of calming, ocean-side shopping experiences and crazy partying that falls into the streets from the open front bars. When it comes to shopping, all the stores, restaurants and bars along the Duval Street are just calling you in. Similarly, if a couple wants to squeeze in some exercise at the on-site fitness studio, the palm trees and gardens are right there. In Key West, sightseeing might be better described not as a something to do but as something that “is.”įor instance, while window shopping at nearby Little Switzerland or Sunset Trading and Gifts, the calming view of the ocean is right there. ![]() Photo courtesy of Margaritaville Key West Resortĭid you know that blue is a color that invokes a peaceful sense of calm? I thought about this as I gazed out from my balcony, YES the entire view is blue (no wonder it’s so easy to find my ahhhhh when I’m here). ![]()
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